Tee Time: Building a Fashion Brand, One Shirt at a Time
- Tara Poinsette
- Jul 7, 2024
- 2 min read

Hey style enthusiasts!
I'm excited to share the story behind my online shop Remote and our tee shirt designs. But first, let me take you on a little trip down memory lane.
My Retail Roots
For years, I've been living and breathing graphic tees as a merchant for Aeropostale, at its height, one of the biggest names in retail. This experience has taught me invaluable lessons about design, quality, and what really makes a tee shirt stand out in a crowded market.
My journey didn't stop there. I also dove into overseas product development for kids' clothing at Macy's, where a whopping 40% of the business was focused on graphic tees and fleece. I've spent countless hours in showrooms, poring over menus of techniques and graphic treatments. Every aspect of tee shirt design has been under my microscope - from colors to font typefaces, icons, and beyond. I've analyzed sales data, comparing every element to understand what truly resonates with customers.
A New Chapter: Our Online Boutique
Now, I'm thrilled to bring that expertise to my very own online boutique. Here, you'll find unique, eye-catching graphic tees that reflect my passion for bold design and quality craftsmanship. Each shirt is more than just a piece of clothing – it's a statement, a conversation starter, and a little piece of wearable art, crafted with the knowledge gained from years of industry experience.
Tees Today, Full Collection Tomorrow
But here's the really exciting part: every tee you buy is helping to build something bigger. The sales from our graphic tees are funding the development of a larger, more diverse collection. Think of it as planting a seed that will grow into a full fashion line.
By supporting our tees, you're not just getting a great shirt (though you definitely are!). You're also becoming part of our journey to create a comprehensive collection that will push boundaries and redefine style.
Join the Adventure
So, whether you're a long-time graphic tee enthusiast or just looking for something fresh to add to your wardrobe, I invite you to check out our designs. Your purchase does more than just upgrade your style – it helps fuel the next big thing in fashion.
Stay tuned for more updates, and thank you for being part of this exciting new chapter!

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